Bringing Home the Brand

The Challenge

Mugsy had no shortage of strong video content, but the brand often took a back seat. Without a clear visual sign-off, their videos were missing that final moment to reinforce who they were and what they stood for. They needed a simple, stylish way to bring the Mugsy brand to the forefront, especially across fast-moving social feeds and YouTube pre-roll, where a strong closing impression can make all the difference.

Defining (The Objective)

The goal was to create a set of animated endcards that felt distinctly Mugsy, confident and clean. These endcards needed to do more than just close out a video. They had to drive brand recall, feel consistent across different types of content, and give Mugsy a recognizable finish that could be dropped into any video, paid or organic.

Understanding (The Plan)

We started by looking at how Mugsy was showing up across channels, identifying where the brand voice was strong and where it was getting lost. From there, we mapped out two endcard formats: one designed for short-form social and one built to hold up in longer-form content like YouTube. Both would follow the same visual language but offer flexibility in tone and pacing depending on the context. The goal: create repeatable, ownable moments that tie every video back to the brand.

Designing (The Assets)

We anchored both endcards around two core elements of Mugsy’s brand identity: the stretch and the motorcycle. The “Mugsy stretch," became a key motion element in both animations. It’s not just a product feature, it’s a whole attitude, and we made sure it showed up with personality.

The second endcard leaned into another Mugsy symbol: the motorcycle. Over time, it’s become shorthand for the brand’s easygoing confidence and slightly rebellious edge. By integrating it into the animation, we gave Mugsy a second visual signature that’s just as recognizable and just as fun.

Executing (The Outcome)

Once the animations were finalized, we delivered a usage guide to help the Mugsy team plug the endcards into their workflow with ease. The guide covered when to use each version, how to customize text overlays if needed, and best practices for placement across different platforms.With these tools in hand, Mugsy now has a simple way to boost brand consistency across both paid and organic channels. The endcards give their video content a clear visual identity, no matter the platform, every post now ends with something unmistakably Mugsy.

Final Word

Sometimes the last few seconds are the ones people remember most. For Mugsy, those seconds now leave a lasting impression, one that looks and feels like the brand. With a few well-crafted animations and a thoughtful rollout plan, we helped turn everyday video content into a stronger brand moment.